Through the Community Engagement Technical Assistance Center, or CETAC, the Community Engagement Alliance offers a series of 20-minute communications training sessions. These sessions are designed to promote effective, impactful communications outreach by community-engaged research teams and others wanting to increase knowledge of and participation in research.
Social Media: A tool for community-engaged research
Community organizations and researchers can use social media to share public health-related messaging, recruit for research studies or events, and engage with the community.
This video highlights promising practices and access to free social media resources.
Earned Media: Sharing your work with journalists
Earned media—or free publicity through a third party, such as in a news article—is a key way to share important research news.
This video shares how earned media can help get the word out about research efforts and provides tools to support media outreach.
Effective Science Communication: 10 tips to help researchers and partners promote findings
Communicating about research findings is critical to help increase the impact of community-engaged research, moving the work from theory to action.
This video provides 10 tips to effectively communicate and raise awareness of research findings.
Last updated: September 3, 2025