The Community Engagement Technical Assistance Center (CETAC) provides evidence-informed, practical resources that support community-engaged research. Our Technical Assistance (TA) resources are designed to strengthen planning, communication, and collaboration in research.
Purpose of This Resource Hub
This page houses all CETAC TA resources in one location. You’ll find short training modules, toolkits, guides, and templates designed to enhance the effectiveness and rigor of community-engaged research.
Scope of Technical Assistance
CETAC’s TA resources address key operational and engagement needs commonly encountered by research teams. Each category below includes actionable modules and step-by-step guidance that can be implemented immediately.
Communications Support
Training and tools to promote clear and consistent communication. Modules focus on:
- Translating complex information into easy-to-understand messages
- Developing communication plans for diverse audiences
Social Media: A tool for community-engaged research
Community organizations and researchers can use social media to share public health-related messaging, recruit for research studies or events, and engage with the community.
This video highlights promising practices and access to free social media resources.
Earned Media: Sharing your work with journalists
Earned media—or free publicity through a third party, such as in a news article—is a key way to share important research news.
This video shares how earned media can help get the word out about research efforts and provides tools to support media outreach.
Effective Science Communication: 10 tips to help researchers and partners promote findings
Communicating about research findings is critical to help increase the impact of community-engaged research, moving the work from theory to action.
This video provides 10 tips to effectively communicate and raise awareness of research findings.
Last updated: December 12, 2025